In the past year, Tom Brady has put his name on workout equipment, a cookbook and bags of nuts. Now he’s entering the prepared-meal subscription business.
Plant-based meal company Purple Carrot of Massachusetts announced Tuesday a partnership with the New England Patriots quarterback, unveiling a line of TB12 meals that follow Brady’s rigid diet.
Terms of the deal were not disclosed.
The company began selling the meals Tuesday morning at $78 per week (six meals), which is a $10 premium over the company’s regular meal plan.
Brady’s meals will differ from what Purple Carrot normally sells in that they will, per Brady’s stipulations, be higher-protein, gluten-free and limited in soy and refined sugar. None of the meals will contain recipes with dairy, eggs, seafood, meat or processed foods…
Usually if I eat out, I’m not going to diet. However, sometimes I’ll want to go out for a couple drinks during one of those times when I’m doing low-fat. Since I always eat when I drink alcohol, then I’ll go to a restaurant/lounge where I know I can get great tasting veggies and simply order them vegan style. This usually means sautéed with oil and fresh garlic, a little lemon or wine and maybe a drizzle of balsamic glaze. And it usually means green.