These entrepreneurs invented a futuristic ‘magic mirror’ to take on the bathroom scale — and investors say its groundbreaking tech could transform the future of fitness
Zoë Bernard Aug. 4, 2018, 3:19 PM
Naked LabsCalifornia-based startup Naked Labs just unveiled its flagship product: a high-tech mirror and scale that delivers precise information on your body including weight, height, BMI, and measurements.
Naked Labs also closed a $14 million funding round led by Founders Fund which included investments from NEA, Lumia, and early Uber and SpaceX investor Cyan Banister.
Naked Lab’s co-founder Ed Sclater says he has ambitions for his product’s tech in the fields of retail, medical care, and more.
For Ed Sclater, co-founder of Northern California-based startup Naked Labs, climbing onto the scale isn’t just an age-old, necessary but often depressing bathroom ritual, it’s an approach to health and fitness that’s potentially damaging.
“If you get on a traditional scale, you get a single number — your weight,” said Sclater. “The problem is that if you work out, you’re going to be losing fat and gaining muscle, but the scale will keep telling you that you’ve made zero progress. If you’re trying to get in better shape, that information is absolutely damaging.”