Mar 7, 2017 by Darren Rovell ESPN Senior Writer

In the past year, Tom Brady has put his name on workout equipment, a cookbook and bags of nuts. Now he’s entering the prepared-meal subscription business.

Plant-based meal company Purple Carrot of Massachusetts announced Tuesday a partnership with the New England Patriots quarterback, unveiling a line of TB12 meals that follow Brady’s rigid diet.

Terms of the deal were not disclosed.

The company began selling the meals Tuesday morning at $78 per week (six meals), which is a $10 premium over the company’s regular meal plan.

Brady’s meals will differ from what Purple Carrot normally sells in that they will, per Brady’s stipulations, be higher-protein, gluten-free and limited in soy and refined sugar. None of the meals will contain recipes with dairy, eggs, seafood, meat or processed foods…